Combined monthly profit · Goal $500K
$0
— · Day 1 · two-business operating model
Consumer Platform + Nimbo Scores Franchise. Compound math at milestone gates below.
CONSUMER
Consumer Platform · MRR
$0
— · pre-launch
Subscription + Kalshi affiliate volume.
SCORES
Nimbo Scores · MRR
$0
— · pre-revenue
Badge license + API + index subs + white-label.
Cash runway
∞
— · bootstrapped
Burn $0/mo. Fundraise window: M4-9 at $20-50K MRR.
Today's one thing
Set May 20 calendar reminder to verify Atlas filed 83(b) election. Single most consequential task of incorporation.
BUSINESS LINE 01
Consumer Platform
Subscription + Kalshi affiliate revenue from active travelers, athletes, and enthusiasts. Target M24: $625K MRR from 25K paying subs and $100M monthly routed volume.
MRR$0
Revenue paths · Consumer
Subscription · NimboX Premium
Stripe pending
$0 / mo
M24: $375K MRR · 25K paying at $15/mo blended ($9/mo + $79/yr mix). Premium upgrade flow → annual price-lock conversion.
Volume · Kalshi affiliate
Affiliate pending
$0 / mo
M24: $250K MRR · $100M monthly routed at 0.25% blended take. IB rebate negotiation post-launch.
Consumer funnel · last 30 days
Site visitors
—
100%
→ Sign-ups
—
target 12%
→ Funded Kalshi
—
target 40%
→ First trade
—
target 80%
→ 7-day retained
—
target >30%
→ Premium sub
—
target 5% of signups
→ Annual sub
—
target 30% of premium
Consumer milestone gates
Month 6
5K registered · 1.5K paying ($25K MRR sub) · $5M monthly volume ($12K MRR vol)
Q3 26
Month 12
25K registered · 7.5K paying ($120K MRR sub) · $30M monthly volume ($75K MRR vol)
Q1 27
Month 18
60K registered · 15K paying ($240K MRR sub) · $60M monthly volume ($150K MRR vol)
Q3 27
Month 24
100K registered · 25K paying ($375K MRR sub) · $100M monthly volume ($250K MRR vol) → $625K MRR consumer
Q1 28
Operational levers · Consumer
BUSINESS LINE 02
Nimbo Scores Franchise
Independent destination reliability rating, productized as a four-tier licensing business. Same data infrastructure as the consumer platform, completely independent revenue. Target M30: $300-450K MRR across badge license, per-pull API, index subscriptions, and white-label co-branding.
MRR$0
Revenue tiers · Nimbo Scores
Tier 1 · Public Badge License
Q3 26 launch
$0 / mo
$25K-100K/yr per destination · resorts, ski areas, surf camps. M30: 50-100 licenses → $125-625K MRR.
Tier 2 · Trip-Level API
Q4 26 launch
$0 / mo
$0.10-0.50/pull · insurance carriers, OTAs. M30: 5 enterprise integrations → $40-100K MRR.
Tier 3 · Index Subscriptions
2027
$0 / mo
$10-50K/mo · hedge funds, energy desks, commodity traders. M30: 8-15 subscribers → $80-400K MRR.
Tier 4 · White-Label Co-Brand
2027+
$0 / mo
$250K+/yr · strategic partners (Faye, Booking.com). M30: 2-3 partners → $40-65K MRR.
Licensee pipeline · all-time
Inbound inquiries
0
100%
→ Discovery call
0
target 60%
→ Pilot proposal
0
target 60% of calls
→ Pilot signed
0
target 40% of proposals
→ Annual conversion
0
target 70% of pilots
→ Multi-year renewal
0
target 80% of annuals
Nimbo Scores milestone gates
Q3 2026
Methodology white paper published · first 5 free destination ratings public · 10 inbound inquiries
Launch
Month 12
First 3 paid badge licenses ($150K ARR) · first API pilot ($10K) · 25 destinations rated
Q1 27
Month 18
15 badge licenses ($1.1M ARR) · 2 API integrations ($300K ARR) · first index subscriber · 50 destinations rated
Q3 27
Month 24
35 badge licenses ($2.6M ARR) · 4 API integrations · 3 index subs · first white-label · ≈ $280K MRR Scores
Q1 28
Month 30
60+ licenses · 5 API · 8 index subs · 2 white-label → $300-450K MRR Scores
Q3 28
Operational levers · Nimbo Scores
SHARED INFRASTRUCTURE
Corporate, finance, legal
Operations across both business lines. Atlas C-Corp filing, banking, trademarks, IR, hiring.
⚠ Circuit breakers
No thresholds tripped. Pre-committed rules will fire here automatically.
→
Volume miss >50% for 2wk → freeze new features→
CAC >$50 for 2wk → pause paid acquisition→
30d retention <25% → diagnose funnel→
Backtest alpha <3% by Q2 close → pivot strategy→
0 Nimbo Scores inquiries by M9 → reassess GTMDecisions waiting 4
SHAREDStripe Atlas: confirm 83(b) filed
CONSUMERKalshi BD response window
SCORESFile "Nimbo Scores" trademark
SHAREDUSPTO "NimboX" trademark
Next 14 days
Mon Apr 28
File USPTO trademarks · NimboX + Nimbo Scores
Tue Apr 29
Open Mercury when EIN arrives
Fri May 2
Kalshi affiliate follow-up if no reply
Mon May 5
Begin user interviews · 5 active travelers
Wed May 20
⚠ Verify Atlas filed 83(b)